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Writer's pictureEla Krief

(Lady), What are your salary expectations?

I'm part of various women's groups discussing the challenges in the workplace – from tech to entrepreneurship and leadership. Behind the scenes, I assist women facing different work situations and hurdles, especially the often-painful topic of salary and compensation.


One recurring issue for women is negotiating their worth. Many struggle with asking for what they deserve and handling counteroffers below their expectations. I learned a valuable lesson in this regard a few years back during a job interview.

I was interviewed for a sales role at a startup, and after candidly expressing my unsuitability, I was surprised when the VP sales called me back with a new proposal in marketing automation. When asked about salary expectations, I fumbled by explaining my number, and he bluntly said, "Only women do this! they explain as if I don't know how to negotiate. They basically start with negotiating against themselves." I immediately got his point, adjusted, stated my number confidently, and got what I asked for.


Lesson #1: Always be ready to name your price. Update your CV periodically and explore the market, even if not actively job-hunting. Preparation is key.

Knowledge is power. Don't expect to get an offer, ask for what you deserve.

Lesson #2: The number you mention is a starting point, not the endpoint. In any negotiation, specifying a single number implies an inherent flexibility, acknowledging that it's a kind of range open for discussion. Negotiate the gap between what you asked for and what they're willing to pay.


Lesson #3: Don't over-explain. It makes you sound unsure. Be concise and confident in your ask.

Lesson #4: State your worth with confidence. Practice saying it aloud until it feels natural. Find a mentor if needed.

Lesson #5: Align your salary with your seniority. Avoid undervaluing yourself, as it could lead to misunderstandings about your position. If you're in discussions for a VP role, request a salary that aligns with the level of responsibility and experience expected.

Lesson #6: Plan for the next 12 months. Don't give a number you'll end up regretting every day until your next raise. You don't know when will it happen and what will it be.



These tips have proven effective in various situations. Need more help? DM me! I've got plenty more advice.

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